The sheer growth rate that the mobile web network has seen in just less than 15 years, so incredibly fast, can only be the responsibility of mobile web development and content. The very bricks that builds the mobiles websites of today, not without its own trials over these years, are now starting to boom with activity, forcing the technology supporting it to grow at a similar rate with every passing month.
The mobile website development originally and often still written in WML or Wireless Markup Language, later received the assistance of WAP technology, which acted as a gateway to manage the information now being recoded to binary before sending it on to your mobile device. The three major problems remaining firstly the diversity of hardware amongst the user base, secondly the high latency and thirdly the low bandwidth, it inevitably led to the next generation markup language called XHTML MP, to address these problems specifically.
Being an extension of HTML, commonly used in web page content, this essentially enables the browser of your device to request a Mobile Profile variant of the web site, to display on your specific model handset, similar to the actual website. In both cases of WML and XHTML MP, you need to understand the technical limitations of mobile browsers along with the frustrations of the user needing to navigate using the keypad.
Another bug point, is that the seeming endless variations of model handsets available today, is still the problem to be overcome thoroughly by WML and ZHTML MP. The technical under-pinning of the content needing to be squeaky clean and meticulous, is still a minimal requirement of the mobile web content. In the same breath, it is not just the technical content that is important, but also the actual visible content, design and layout of the page and its interaction with the visitor.
With a user populace carrying any number of model handsets, it is inevitable to include this in the designs of your coding, as it directly affects your visitors access. The mobile web content must serve a focused intention usually with a target market, if any, to ensure visitor traffic as this is what drives the commerce of the mobile web.
If you are providing a service or selling a product, writing blogs or articles, or even just plain being informative and relevant to, for example entertainment, news and even latest music and film reviews, these are all means to attract visitors for increased traffic. The design, layout and wording of your mobile web site the second imperative to the technically sound foundation of your mobile web content, is crucial in creating revenue from the traffic on the mobile site.
A simple equation has evolved from mobile web development of this new market, where visiting traffic plus quality content equals revenue. Simply put, with the ability to place your content on the individual person of your target market, your content now in their pocket and the cash in your pocket.