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January 27, 2011 / Guest / Tech / Leave a Comment

Building An On Line Business

Getting a new business  gonig  on line is easy  but making sales  takes a lot more work . You  can use a open source  web editor to build a web site and start selling  your product of choice. Several years ago shopping carts were hard  to use and required  costly secure servers and programming skills. Now  you can  insert   ready made code from Google or Paypal plus a number of independent shopping carts that work with private credit card processors .

One of my  sites sell platinum wedding bands and uses paypal for payment transactions . Since Paypal does not have  a simple  way to offer coupon discounts and does not play well with Google payment  I use a third party vendor named  e-junkie to bring the two payment systems and discount options together . The cost is as low as five dollars per month and the program can also be used to download  ebooks and other information to your client. I use it to download a free ebook about what to look for when buying  a platinum wedding band as well as what weights  make good platinum wedding bands for men.

In order to keep  up with the fast  response shoppers  want  I also use  a free  system  called Comm 100. It provides quite a few  enterprise grade  services  ranging from newsletters to live chat services. The live chat allows  buyers   to ask questions in on line by  text or voice without picking up a phone.If you have a buyer  in need of more details  the faster you answer the questions the faster you can close the sale . If you force them  to ask questions by email they may continue to shop and find another site selling the same product with answers to their questions posted on line. This means you lost your sale because you took too long to respond to your buyers  questions.

You also need to remember most on line  clients  look when at home, usually late in the evening. If you use a google phone number and answer it after normal  business hours, at home or by cell phone you can double  your chance of closing  a sale.

 

 

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