When Apple announced its new iPad, the largest howls of derision centred around the fact that it had no flashing integration which equalled no Hulu. But then rumors abound that Hulu would be available on the new touch screen device, and that leads to the possibility of Hulu performing on your big screen TV as well.
Hulu is madly popular in the online live internet tv world, but how many people get to watch it on the big screen? Well not many, unless your happy to change your pc settings, get in some cables, put your pc in front of the tv etc. When you look at how many devices are now Netflix enabled with its Watch Instantly Edgar Albert Guest, you can see where the market is going. Watching television and movies on your pc may tempt subscribers, but the big screen experience will drag em in screaming.
And now according to MediaMemo, Hulu is wait to get in on some big screen action and tempt gainful customers with a “three screen” exchange premium service. The catch up tv titan, owned in part by TV networks ABC, Fox and NBC, has been trenchant for a way to convince users to pay for the service.
The three screen arranging conception means that the looker could watch streams on pc like they do now free of charge, but watching streams on a fluid device or big screen television would require paying for. The Netflix method of having the streaming electrical capacity built into every set-top box, games console and Blu-ray player is the only way to achieve this.
So Hulu will need to convince manufacturers of these devices to set up their software and convince users to use it. Netflix charge low fees whilst tv companies charge high. Since the fanfare of the SeeSaw launch this week, many have been wondering how the mighty Hulu got left behind. Planning to launch in the UK for over a year, it has been pipped to the post by the new young upstart and other services. So how did they let this happen?
anno Domini disagreements with the UK broadcasters have been the cause of the delays. Effectively, Hulu want to ascendence the advertising and the broadcasters have been giving them the digit in return. But that came and went. Networks transmit 4 and Five were courted by Hulu for exclusive distribution right.
Will Hulu Ever Hit The UK?
However, control of the advertising was the sticking point. Both networks want to be able to sell the advertising around their own content and be in control of what advertising appears attached to their shows and want the majority of the revenue generated.
And now it may well be too late. Channel 4 and Five content is now syndicated via YouTube and SeeSaw, I’m set about to wonder if Hulu will ever go international.
So will Hulu ever have a UK front
Sources say that Hulu have now pencilled in June 2010 for a uk release, but will it nowbe a viable business when channel 4 and Five now have deals in place that give them control of their own advertising inventory.